On May 29th Samsung Electronics Co., Ltd released a new pop-up store concept called Samsung Mobile PIN in London. These first stores are related to their Olympic sponsorship.
They asked us to create a mobile application for Android that both give information about the stores and products but also a gaming element that will drive people to the stores frequently.
Our solution was a concept we called “Countdown”.
About the app
Samsung Mobile PIN will reward loyal customers by giving them the chance to win great prizes. A few times every day a countdown of one minute will start. All users who’ve checked in at a store before the countdown ends gets a chance to win. No one will know when the next countdown will occur.
The grand countdown
On July 1st a Grand Countdown will start in the app. At the end of it, one of all users who’ve checked in during the campaign will be selected randomly and rewarded with a prize.
Check in solution
Users have to be within close range of a Samsung Mobile PIN to be able to check in. Normally we would use the phones GPS location to determine weather a user is close or not. For this app we came up with a WiFi based solution instead. It’s both more precise and more secure. The app is scanning for a WiFi name (SSID) and when it finds the correct one the user can check in. The SSID changes constantly to prevent cheating.
